Woolet started with a wallet. Now we make glasses for wide faces.

Every Woolet product starts with a problem I can't ignore.

The original Woolet smart wallet collection from the 2015 Kickstarter campaign: slim leather wallets, phone sleeves and key fobs

Chapter one: a wallet for people who forget

In 2015, my friend Teodor kept losing his wallet. So we built one he couldn't leave behind - a smart wallet that warned you before it was gone. On Kickstarter, 2,627 backers pledged $332,694.

Woolet smart wallet in brown leather next to an iPhone, glasses and a watch, 2015

Our first factory was in Gdańsk, Poland. Costs pushed production to China. For years, Woolet wallets shipped worldwide - from Saudi Arabia to the United States and Australia.

A bulky standard wallet next to the slim Woolet smart wallet — Slim by design.

Cutting leather for Woolet smart wallets in the workshop, 2015 — Hand-finished leather.

A dog carrying a black Woolet smart wallet — Built to be found.

What changed

Then phones became wallets, and AirTags made tracking a built-in feature. The problem we solved got solved by the platforms. We closed that chapter.

Chapter two: my own face

Marek Cieśla, founder of Woolet, wearing Woolet glasses for wide faces

I have a wide face. For years I searched for glasses that weren't sporty. Oakleys run wide, but they're plastic and look it. I needed frames wide enough to stop squeezing my temples - and wide enough to make my head look smaller, not bigger.

I grew a beard to stretch my face visually. In standard frames I still looked like a Russian bear on a kid's bike. The frames made my face bigger.

Then I noticed how many of my friends had the same problem.

158 mm

I designed our first frames with a small family workshop in Bielsko-Biała, Poland - four people, Italian acetate. I chose a front width you won't find at a regular optician: 158 mm. It hit the bullseye.

Same backers, new problem

The people who backed the wallet are getting ready to back the glasses. Woolet launches on Kickstarter on October 29.

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Marek Cieśla, founder